The company was established in year 1990 by Mr. Dimitar Balev and started its activity with distribution of air fresheners for cars. Soon after that Mr. Balev decided to open his own air freshener manufacturing facility and soon it became leading supplier in Central and East Europe.
From the very beginning of the own manufacturing, Balev company registered its own trade mark AREON and concluded distribution contracts with partners from various countries such as Russia, Ukraine and Greece. Currently, AREON air fresheners are selling successfully in more than 90 countries worldwide.
Currently, the AREON air fresheners are
We define our success by our people. This is why AREON brand stands for integrity, fairness and sincerity. The pride that we have for the products that have been created is shared amongst all team members and comes from the knowledge that there is no obstacle that cannot be overcome.
Our product range includes large variety of fragrances. The number offered exceeds 180. New fragrances are being developed continuously, inspired by nature, everyday life or following the global trends.
The factory is equipped with state of the art German and Swiss equipment and machinery based on the cutting edge technologies of the industry. The process of the machinery and equipment renewal is continious.
The product range includes large variety of models and types. We strive to meet customer expectations for value and quality and we are always trying to find new solutions to refresh everyone's world. By adding to this the markets coverage and the volume of sales Balev Corporation is considered to be among the leading air fresheners producers in the world.
By acting in accordance with laws and regulations, internal guidelines and voluntary commitments, we always repay the considerable trust shown in the AREON brand by our customers and business partners. An ethos of integrity, irreproachable conduct and honesty with each other are not merely something we take for granted – these values are deeply rooted in our brand identity.
Our social responsibility means that we have a duty to comply with the law under which we operate in all business decisions we make. AREON employees are aware of their social responsibility, particularly with regard to the well-being of people and the environment. We focus on advanced and efficient technologies, which we optimize and implement constantly.
the production facilities of Balev Corporation
Varna is Bulgaria's maritime capital, which has a very good infrastructure and offers ample opportunities for land, aerial, maritime and rail transportation. This makes the choice of Varna as a production base completely logical and ideal.
After the opening of the new facility, the total area will reach more then 26 000 SQ.M. and both locations will run in parallel in future thus the company will reduce the lead time.
